In the planning and realization of the first pop-up bistro for the customers of Aldi-Süd, the continuation of the "simplicity principle" outside of the branches was the primary focus.
Eight stylishly converted shipping containers with a total of 90 square meters of space served as the location for the Aldi Süd Bistro in spring 2017 at Cologne's media park.
The simply and appealingly designed architecture combines industrial upcycling charm with modern details and comfort. In addition to the bistro design, the culinary concept also implemented a simple principle: offer a set menu each day – always at the same price and always with fish, meat, and vegetarian main course options.
From overall concept development, location research, and building acceptance to the operation and culinary concepts for the bistro, the responsibility lay in the hands of our experts from Pop Up My Brand in Cologne. The menus were created with the help of TV and street food chef Robert Marx.
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