Char Broil

Sales Support & Pop-Up Store

EUROPEAN BRAND LAUNCH

The US manufacturer of BBQs and grill accessories has also been active in Europe since the end of 2015. The number 1 gas barbecue brand in the USA wants to become number 2 in Europe. 

Since its market entry, the VERTIKOM Group has been responsible for the European launch of the Char Broil brand in the areas of POS services, sales support, and pop-up stores. 

Previously only available online and through retail partners, the brand and products as well as the "real American BBQ" could now be experienced in a dedicated store. The planning, realization, and overall operation of the first Char Broil pop-up store were all handled by our at Pop Up My Brand specialists in Cologne.

In Hamburg’s Rindermarkthalle in St. Pauli, a barbecue store was created in Meatpacker District style, with the operation time extended beyond the planned time frame due to its huge success.

Our sales specialists also developed an individual training and merchandising concept for Char Broil in order to guarantee the end customer an optimal shopping experience and highly qualified advice outside the Hamburg pop-up store. Our "V Force" was used in more than 40 specially selected markets in Germany, Austria, France, and Great Britain to whet the appetite for real American BBQs throughout Europe.

"With the VERTIKOM Group and its subsidiary Pop Up My Brand, we have found a powerful and flexible partner who covers our needs comprehensively at the POS and is also available to us with full service for a wide variety of events if required. Especially in the market entry phase, the VERTIKOM Group helps us to achieve our goals," says Thorsten Schwenecke, Brand Marketing Manager Europe at Char Broil.

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