Digital Influencer Activation
With the E! Entertainment Influencer Suite we have developed and carried out a get-together event that took place in conjunction with the Golden Globes. Social influencers and decision-makers from the fashion and lifestyle industry talked live on the red carpet during this event and also drew attention to the broadcast in advance.
E! entertainment provided exclusive invites to the Influencer Suite at Soho House Berlin. Throughout the whole event, fashion celebrities, vloggers, bloggers, and influencers provided live comments for their followers, talked shop and conducted interviews with colleagues, so that the fans could switch on directly and be there live. In this way we created a unique "Experience the Red Carpet with us" experience for the audience and influencer followers.
Presenter Nina Moggadham led the evening, interviewed the influencers and provided a link between the red carpet broadcast and the event. The event was filmed and utilized for the station in the following days, posted on social media channels such as Instagram and Facebook and also distributed via Getty Images.
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