Exhibition Appearance

IFA 2017

With the support of our Hamburg experts for spatial communication, Euronics presented itself to the IFA visitors in a completely new guise.
Under the new campaign motto “Für Dein Bestes Zuhause der Welt”(literally: “for your best home in the world”), VITAMIN E used the corporate design launched by Grabarz & Partner for the first time live – across a total of 1,400 square meters of exhibition space.

A three-storey exhibition stand formed the central stage and backdrop for the actors, who brought the Euronics campaign motto to life in short takes.
The "Best Home in the World" was equipped by Euronics' industry partners. Samsung, Miele, Sonos, and many others made their product highlights available and thus made the “home” complete.



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