Digital Influencer ActivationMehr
Our client Ferrari wanted to anchor the brand more strongly and sustainably in the German and Austrian lifestyle media and generate reporting in print, TV, and social media.
For this purpose VERTIKOM Influence staged Ferrari in the relevant lifestyle media and as one of the 10 "Love Brands" in the world. Furthermore, the PR experts established connections to opinion leaders from the architecture & design, art, fashion & lifestyle sectors, who served as intermediaries for reporting.
This approach, combined with traditional product PR and corporate PR, guarantees a 360° lifestyle communication approach, which is particularly important in the anniversary year of the luxury car manufacturer in order to bring alive the cult that is FERRARI across industries.
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