Well-known investors fight to win over the founders with the best business ideas in VOX's successful primetime show. But that's not all, as the studio VOX is also presenting the fans with another highlight to mark the beginning of the fourth season outside of the studio: the first "Die Höhle der Löwen" pop-up store in the heart of Cologne.
Our team from Pop Up My Brand in Cologne were responsible for the overall conception and realization of the store, including operation and personnel.
In keeping with the show, the store was furnished in the typical “lion” studio design and remained open throughout the entire fourth season. At the beginning a selection of particularly popular products from past seasons was available, and new products from the current season were added to the range over the ensuing months.
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