The automotive supplier HELLA, known for its innovative lighting systems and vehicle electronics, had big plans. Their "Meister am Werk" campaign (literally Masters at Work) called for unique workshop motifs from around the globe for the HELLA 2019 calendar. Our team supported the project from the very beginning. From the design of a competition landing page, Facebook contributions, and ads to an image film, visualizations, and ultimately the full implementation of all components. The campaign was realized in nine languages and rolled out in 14 countries. Due to these efforts, it was no easy task for the jury to narrow the high-quality pool of applications down to just 12 winners.
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