MARK-E

Roadshow

SMARTHOME VIRTUAL REALITY

Under the motto #NRWenergiefit, we developed a cross-media campaign for MARK-E across multiple agencies, which took into account all relevant touchpoints along the customer journey, from traditional to digital to sales promotion.

Our specialists for brand activation developed a convincing VR concept especially for the planned roadshow, which allowed the on-site visitors to have completely new experiences of this technology. The highlight was a virtual reality tour through a house with a network of Mark-E SmartHome devices.

Here, visitors were able to try out the products, navigate through the themes interactively and discover the new possibilities of intelligent home controls in an impressive way.

The big challenge of using the new VR technology in a mobile compact presentation tool for a roadshow was thus successfully implemented.

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