Health topics are boring? No way! A healthy lifestyle is fun, provides variety, and makes you happy. For Shop Apotheke we therefore pursue the goal of establishing the brand as a partner in everyday life that helps users to feel good – this is the core of the brand that distinguishes us from the competition.
The job: How can we succeed in creating a uniform language and visual world for the heterogeneous and sometimes specific topic of "health" and, in so doing, post stimulating content? What's more, a suitable ad strategy should also open up new target groups and build a community that interacts with the brand. On the German and Austrian Facebook channels of Shop Apotheke, we therefore focus on a healthy and enjoyable everyday life and address lifestyle topics that are part of the discourse around health. Our strategy doesn’t focus on just one disease or problem in our four postings per week, but instead offer solutions and motivation – for instance, through the activation campaign #winterfest or through contributions that stimulate dialogue.
In so doing, we aim to demonstrate one thing: There is more than one way to stay healthy. And sometimes it can even help to simply treat yourself now and again.
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